About
About Elusive Innovations
Custom software for growing mid-sized businesses.
We build custom software, integrations and AI for growing businesses. From our office in Oss, we work with the people who run your processes every day.
The people behind ElusiveThe team
The people behind Elusive
Builders, strategists and makers from Oss. These are the people who design your system, build it, and keep it running.
Our story
From Christmas dinner to a company
What started at the end of 2025 as a joke over Christmas dinner is now a company with a team that brings over thirty years of combined experience: young enough to stay on top of what is happening in AI, around long enough to know what survives in production.
In 2025, embedded software engineer Jari van Bakel helped co-founder Mitchel set up the business processes across his four Dutch and three German locations more intelligently. By applying AI and automation, we gained clear insight into our input and output. For the managers that meant more efficient processes, better steering of teams, and more grip on the organization.
It gave us both a huge amount of energy. In the end we said to each other, laughing: 'Maybe we should just turn this into a company.' That joke became reality.
In 2026 we launched Elusive Innovations. We have since completed more than ten projects for a wide range of clients. What we see every time: most of the hours sit in the handling around a process, in the retyping, the checking and the passing on.
To everyone who already trusted us: thank you. This is only the beginning.
Our mission
We exist to take away the work that happens outside the software. At companies that have grown, that is rarely one large process. It is details someone enters twice, a report someone assembles by hand, and an exception the package does not allow for. We build the software that does allow for it, and connect that to whatever stays. What that buys is time going back to the work a team actually adds value with.
Our office
At Romeinenweg
Six pictures of an ordinary working day in Oss. This is what you walk into when you visit.
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Romeinenweg 110-E, 5349 AL Oss, Netherlands
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Rooted in Oss
We are from Oss, a Brabant town with a maker's mentality: down to earth, hard working, sleeves rolled up. That attitude runs through what we build. We are proud of where we come from, and of what we make here.
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