dossier / cases

Built, not bought.

Systems we built ourselves that run in production. From our own products to custom work for manufacturing.

In practice

Sales enablement · AI
Closer AI
An AI platform for voice roleplay that lets sales teams practice conversations with realistic AI counterparts, with coaching and progress insight.
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Manufacturing · production
Order Tracking System
An order-tracking system that follows every order in real time across all production departments, from forge to dispatch, with digital work slips, label printing, and integration into the existing ERP.
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AdTech · AI
ElusiveAds
An autonomous ad-optimization platform where a team of AI agents analyzes campaigns across multiple channels and proposes improvements that a user can approve in an approve-flow, or let run fully autonomously, with hard budget guardrails.
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Sales & recruitment · WhatsApp automation
Trust Marketing
Around 45 connected automations on one server that drive the sales standings, lead follow-up, and recruitment planning of a nationwide field-marketing organisation, with steering delivered straight into WhatsApp.
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Recruitment funnel · AI automation
HeroHive
An automated chain from application to sales score for a German field-marketing organisation, with a recruitment funnel, German-language performance gamification, and management alerts across Düsseldorf, Frankfurt, and Stuttgart.
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Construction & timber · command center
GevenHout
A marketing and sales command center for a timber trader: live data from Odoo, Meta, GA4, Search Console and Google Ads, a CRM pipeline and an AI daily briefing, all in one view.
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Social media · AI content studio
Content Studio
An AI content studio that puts your socials on autopilot: AI writes the captions, plans the feed ahead, publishes to Instagram, Facebook and LinkedIn, and measures what works. Multiple brands, one overview.
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Invoicing & accounting · custom platform
Facturatieplatform
A complete custom invoicing and accounting platform: from quote to annual accounts in one place. Customers, invoices, VAT, banking and profit and loss, updated in realtime and ready for the accountant.
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