Home and sleep · Shopify configurator
Client projectBoxsprings in Spanje
A Dutch bed for a home in Spain. Configure it yourself, with pricing visible as you choose.
At a glance
- Client
- Boxsprings in Spanje
- Sector
- Home and sleep · Shopify configurator
- Our role
- Shopify, bed configurator and online marketing
- Timeline
- Ongoing development and optimisation
- Team
- Elusive Innovations with Boxsprings in Spanje
- Status
- Website live · ongoing optimisation
See the product
The challenge
What was going on
Boxsprings in Spanje is a Brouwers Bedding brand bringing Dutch beds to homes in Spain. Visitors choose not just a product, but a model, specification and size.
Buying remotely raises practical questions: what will my bed look like, what does this combination cost and how will it reach Spain? Choices and explanations need to work together.
Our approach
How we tackled it
From the visitor’s question to a clear next step.
Start with the model
Four distinct bed models provide the starting point.
Make choices visible
Visitors configure the bed and see their selection and price.
Connect selection and delivery
Transport, showroom and personal advice information form part of the same storefront.
What we built
The system
Bed configurator
A dedicated configuration screen for model, headboard, fabric and size.
Pricing as you choose
The current configurator updates pricing as the configuration changes.
Built on Shopify
A custom theme with product presentation, accessories and shopping cart.
Guidance for buying remotely
Dedicated routes for transport to Spain, showroom appointments and information for property agents.
From advertisement to configuration
Google and Meta campaigns were set up around Dutch beds in Spain. Ads lead to the configurator or company information, allowing visitors to configure a bed or first get to know the business.
The outcome
Where it stands
The storefront and configurator are publicly accessible. Visitors choose from four models and see their selection and price.
Marketing connects to that shopping experience, from the search for Dutch sleeping comfort in Spain to a configured bed and delivery information.
Make a made-to-order bed an understandable online choice.
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