Product · AI telephony
AI telephony assistants
From phone call to completed action.
Answers calls or places them, then carries out the action in your own systems: appointment booked, CRM updated, confirmation sent.
Custom software from Oss
We take the manual work out of your planning, your order book, your reporting, or answering the phone.
We build software for mid-sized companies whose work no longer fits the package they bought. We put AI where it genuinely takes work off your hands. Whatever can stay, we connect to.
Coming soon on De AI Storm
- RTL 7
- RTL Z
- Videoland
A reply within one working day.
Why Elusive
The work that happens beside your software
Companies rarely lose time to one large problem. They lose it to ten small handovers that happen outside the software and are written down nowhere.
Process first, code after
We sit with the people who do the work today.
Built around your process
Including the exceptions a package turns into a detour.
One party for the whole chain
Database, integrations and interface all come from us.
AI where work disappears
Only where we can point at the step it removes.
Extendable without a rebuild
An extra branch or department fits the same environment.
How we work
Discover
We walk the process with the people who carry it out.
Design
You see the screens and the structure before production code.
Build
Each iteration leaves a working version you can use yourself.
Integrate
Connected to your existing systems, tested on your own data.
Scale
Delivery with documentation, and who maintains what after.
Services
Five service lines, one system.
Which line you need depends on where it hurts. In practice it is usually two or three of them at once.
services/
Custom Software
Web applications · portals · internal tools · dashboardsCustom software. Your package covers most of it, but not this: we build the web application, portal or internal system that does carry it, around your process.
services/custom-software
Custom Software
Web applications · portals · internal tools · dashboardsCustom software. Your package covers most of it, but not this: we build the web application, portal or internal system that does carry it, around your process.
Products
Two products that carry out the work.
Systems we have built more than once and now deliver as products. They work with your calendar, your CRM and the systems you already run.
Product · Appraisal software
Appraisal Copilot
From recording to a written report field.
Drafts the text for each report field from your own recording of the visit, and every value carries the literal quote it came from.
Cases
Systems in practice
What we built, and what has been running on it every day since. Each case sets out the situation before, the system we built and what changed in the operation.
Manufacturing · production
Order Tracking System
“Where is my order?” Eight production departments, from forge to transport, now sit live in one screen. Work slips and labels roll out on their own.
View this caseWant this for your company? Book an intro call
Elusive Innovations started at the end of 2025. The team brings over thirty years of combined experience: young enough to stay on top of what is happening in AI, around long enough to know what survives in production. We work for companies whose operation has outgrown parts of the software running it.
The team
Mitchel
Founder
Jari
Founder
Maurice
Founder
Aron
Marketing
Maik
Key Account Manager
Contact
Let's talk
Mitchel
Founder
Tell me where the work piles up at your company: which step, how often it comes round, and which systems are involved. In thirty minutes we map the bottleneck and decide whether custom software is the right answer here.
Or call us directly
+31 6 34 07 17 47Or email us directly
info@elusiveinnovations.comBook an intro call
30 minutes · online · no obligation
Aug 31 – Sep 13 2026
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Tue
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Time zone: Europe/Amsterdam
How can we help?
We reply within one working day, with a first response to your question and a proposal for a time to talk further.
Request the business scanFAQ
Questions, answered
The things companies ask us most before starting a project.
How fast can you deliver a working system?
For a bounded application or a first version you see working software within a few weeks. We deliver in short iterations so you can steer early. Larger systems run longer; we agree the timeline upfront based on the scope.
Do I own the code and the system?
Yes. You get full ownership of the code, the infrastructure and the data. There are no per-seat licences, and you do not depend on us to keep building.
What does a project cost?
A Sprint starts at 999 euro: one defined deliverable with a fixed scope. Above that it depends on what needs building, and we work in a production-ready MVP or an ongoing Partnership. After the intro call you know which shape your question falls into.
Where does AI actually fit in?
Only where we can point at the step it removes. An assistant that handles a phone call and books the appointment, or a model that reads a supplier invoice and prepares it for the books. If it returns nothing, we do not build it.
Further reading
Still unsure where you would start?
Budget
What does custom software cost?
Where the money in a custom build actually goes, which choices move the price most, and how to judge a quote.
Automation
Where to start automating
How to find the one process worth automating first, and why the biggest annoyance is usually the wrong starting point.
AI
When AI genuinely adds value (and when it is hype)
A practical lens for deciding where AI belongs in your process, and where a plain rule does the job better.