Bathroom design · B2B website
Client projectLuc van den Berg · Bongio
Italian design. A Dutch point of contact for showrooms and architects.
At a glance
- Client
- Luc van den Berg · Bongio
- Sector
- Bathroom design · B2B website
- Our role
- B2B website, positioning and lead generation
- Timeline
- Ongoing development and optimisation
- Team
- Elusive Innovations with Luc van den Berg · Bongio
- Status
- Website live · ongoing optimisation
See the product
The challenge
What was going on
Luc van den Berg imports Bongio in the Netherlands. The website needs to express the Italian design brand while helping trade visitors find the right collection for their showroom or project.
A showroom considers its range and support. An architect looks for form, finish and application. Both need a clear route to relevant information and a trade enquiry.
Our approach
How we tackled it
From the visitor’s question to a clear next step.
Start with the audience
Separate entry points for showrooms and architects, with information suited to their decisions.
Let the product speak
Collections, finishes and project imagery form the core of the presentation.
Make contact specific
From inspiration to a trade enquiry with the Dutch importer.
What we built
The system
Collection pages
Design ranges have their own pages with product imagery and relevant finishes.
Compare finishes
A dedicated overview makes the different finishes easier to find and compare.
Two trade entry points
Showrooms and architects each get their own route through the range.
Enquiry to the importer
A trade form brings together contact details, company information and interests for follow-up by the importer.
Marketing for trade audiences
The brand presentation and audience-specific pages guide showrooms and architects from initial interest to a focused enquiry. A follow-up campaign has been prepared; sending has not started.
The outcome
Where it stands
The website is live at bongio.nl. Collections, audience information and trade enquiries are brought together in one Dutch brand presentation.
Luc van den Berg now has a dedicated entry point for the Dutch market, from discovering Bongio to discussing a showroom or project.
A strong brand deserves a website as considered as its products.
Want a system like this for your organisation?
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