Field ops · SaaS
Our own productElusive DASH
One platform for recruitment, sales and team, live on the floor and on a phone.
At a glance
- Commissioned by
- Elusive Innovations · Our own product
- Sector
- Field ops · SaaS
- Our role
- Product strategy, design, build, AI integration
- Timeline
- 2026, ongoing
- Team
- Elusive, design and build
- Status
- Working platform, product screens shown with fictional data
The challenge
What was going on
A field organisation runs on numbers that arrive too late. Gross and net per shift are counted at the end of the week, recruitment leads live in a WhatsApp group, and whether someone qualifies for promotion is a matter of opinion rather than of record.
The tooling that does exist is scattered: a CRM for leads, a spreadsheet for targets, a separate planner for shifts, and nothing at all for knowledge or motivation. Managers spend their evenings assembling reports instead of coaching during the day.
Our approach
How we tackled it
We built the operating system for the day itself, module by module, each one usable before the next began.
Steer on the day
Gross, net, GIB and yield per shift, live per branch and per canvasser, with a pace indicator against the day and week target.
Lead to hire
A visual pipeline you drag through: a status change is one movement, immediately visible to everyone, with earnings calculated automatically.
Promotion on record
A configurable function ladder with factors and thresholds. Someone drops a rung only after two months under the norm, with a visible respite status, so it stays defensible.
Plan, know, motivate
Shift planning with location rotation, an AI knowledge base that answers from the organisation's own manuals, and gamification that keeps the floor moving.
What we built
The system
Realtime sales
Gross/net, GIB, yield per shift and drop-out rate, live per branch and per canvasser.
Recruitment pipeline
Drag between stages, recruiter performance, automatic earnings, and voice-to-lead: speak a lead in, AI fills the fields.
360° employee profile
Promotion meter, strikes, absence, training and recorded agreements in one place.
Shift planning
Smart location rotation that avoids sending a team to the same spot twice in short succession.
AI knowledge base
Ask a question, get the answer from your own manuals, with the source and page cited.
Gamification & offline
Achievements, coins and standings, an AI morning briefing, and recording on the street that syncs once there is signal.
The outcome
Where it stands
The platform replaces the two or three separate systems a field organisation would otherwise stitch together, and puts the day's numbers in the hands of the people who can still act on them.
It is built for four kinds of organisation: face-to-face fundraising, door-to-door sales, sales recruitment and staffing, and promotion and event agencies.
The screens on this page run on fictional data. Names, branches and figures are invented — the software behind them is not.
Want a system like this for your organisation?
Tell us where the work piles up at your company. Thirty minutes is usually enough to know whether there is something here worth building.
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