Marketing
Being found in ChatGPT, Perplexity and Google AI Overviews
Making sure AI assistants such as ChatGPT, Perplexity and Gemini mention you when someone asks a question you are the answer to.
Request the free business scanBook an introductionMore and more people put their question not to Google but to ChatGPT, Perplexity or Gemini. These give one answer with a few names in it. GEO, generative engine optimisation, is the work of being one of those names. It builds on the same foundation as SEO: a site that says clearly what you do, for whom and where.
01
What we do
- A baseline on the questions your customers actually ask: whom the AI names today, and based on which source
- Pages named after the question, with the answer in the first paragraph
- Structured data and an llms.txt, so an AI assistant reads your business, services and location correctly
- Checking whether AI crawlers may read your site, and opening it up where needed
- Mentions in the places AI assistants draw their answers from: business directories, industry platforms and reviews
- Measuring again every month on the same questions
02
What you use it for
- You want to know whether ChatGPT mentions you when someone asks for your service in your region
- Competitors get mentioned and you do not
- You have good content, but it is written for people who already know who you are
How we approach it
- Collect questions: which questions your customers ask, in their own words.
- Measure: we put those questions to the major AI assistants and record who is named and why.
- Build: pages, data and mentions that answer exactly those questions.
- Measure again: monthly on the same questions, so you see what shifts.
On our own site first
We apply this to ourselves first. Our region pages and question pages such as what does AI automation cost came out of such a measurement: they are named after the question a business owner asks ChatGPT.
Frequently asked questions
Is GEO different from SEO?
It builds on it. An AI assistant often takes its answer from pages that also rank well in Google. The difference is in the form: an AI assistant picks up a clear answer to a concrete question, with the name, the place and the service included. That is what we write for.
Can you guarantee ChatGPT will mention us?
No. Nobody can, because answers differ per question, per moment and per assistant. What we do: measure on fixed questions and show what changes each month.
What is llms.txt?
A text file on your site that tells in plain language who you are and which pages matter. Not every AI assistant reads it, but it costs little and forces you to write down clearly what you do.
What does it cost?
After the baseline you receive a proposal with a fixed monthly fee, with no hours billed afterwards. We often combine it with SEO, because it builds on the same foundation.
The next step
Tell us where work gets stuck.
Bring an example from your everyday work. Together we explore what is needed and whether we are the right team to help.
Read next
- ServicesSEO and Google Business ProfileBeing found in Google and on Google Maps: technical SEO, content and your Google Business Profile, per branch.
- InsightsWhen AI genuinely adds value (and when it is hype)A practical lens for deciding where AI belongs in your process, and where a plain rule does the job better.
- ServicesWebsites and webshopsA website or webshop that says what you do, is easy to find, and passes enquiries and orders straight on to your systems.