Marketing

Email marketing: newsletters, campaigns and automated follow-up

Newsletters, mailing campaigns and automated emails that go out at the right moment, built on the customer data you already have.

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Your customer list is the channel that is truly yours: no algorithm stands between you and who sees your message. We set up newsletters and campaigns, and automated emails that go out based on what someone did: an enquiry, a quote, an order, or nothing for a while.

01

What we do

  • Newsletters: set-up, a template in your house style, copy and sending
  • Mailing campaigns around a promotion, a season or a new product
  • Automated sequences: welcome, follow-up after a quote, repeat purchase and customers who have gone quiet
  • Connection with your CRM or webshop, so the right people get the right email automatically
  • Sign-up, unsubscribe and consent in line with the GDPR
  • Deliverability: SPF, DKIM and DMARC set up properly, so your mail does not end up in spam

02

What you use it for

  • You have a customer base, but rarely or never email it
  • Quotes go out and then you hear nothing
  • Your webshop has customers who bought once
  • Your newsletter costs an afternoon each time and nobody knows what it returns
Three team members stand around a colleague at his screen
Looking at one screen together, at our office in Oss.

How we approach it

  • Baseline: which lists you have, with what consent, and what has been sent so far.
  • Technology first: domain, deliverability, sign-up and unsubscribe.
  • One sequence at a time: we start with the email closest to revenue, often the follow-up after a quote or enquiry.
  • Monthly: what was sent, what was opened and clicked, and what happened next.

From your own data

A mailing tool separate from everything else means exporting and importing lists. We connect it to your CRM or webshop, so a customer enters the right sequence automatically and leaves it as soon as they reply or buy. It is the same work as business automation, just with an email as the outcome.

Frequently asked questions

Which tool do you work with?

Whatever fits: often the tool you already have, or the email function of your CRM or webshop. We only switch if your current tool cannot do something you need.

Can I just email my customers?

As a rule you may email existing customers about similar products or services, as long as they can unsubscribe easily. New contacts need to give consent. In the baseline we check what applies to your lists.

Do you write the copy too?

Yes, in your tone. You approve every campaign before it goes out; an automated sequence you approve once.

What does it cost?

After the baseline you receive a proposal with a fixed monthly fee, with no hours billed afterwards.

The next step

Tell us where work gets stuck.

Bring an example from your everyday work. Together we explore what is needed and whether we are the right team to help.

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