Marketing
Lead generation and follow-up: every enquiry in, and picked up
Bringing in enquiries through your site, ads and social, and making sure each one lands automatically with the right person and gets followed up.
Request the free business scanBook an introductionMore enquiries only help if they get picked up. In practice some are left waiting: in a shared inbox, in a group chat, with someone who is on holiday. We handle both sides: bringing enquiries in, and building a follow-up in which every enquiry lands with the right person and cannot disappear.
01
What we do
- Landing pages and forms that produce enquiries
- Campaigns in Google and Meta, aimed at enquiries
- All enquiries in one place: site, ads, WhatsApp and job boards
- Automatic assignment to the right colleague or branch
- Reminders and a daily check on enquiries nobody has picked up yet
- An automatic first reply by email or WhatsApp, and follow-up of leads that have gone quiet
02
What you use it for
- Enquiries come in through different channels and nobody sees them all
- You do not know how many enquiries are left waiting
- Your team calls leads back too late
- You want to know which channel brings customers, not just enquiries
Client project
What this looks like in practice
Trust Marketing
Around 45 connected automations on one server that drive the sales standings, lead follow-up, and recruitment planning of a nationwide field-marketing organisation.
1 fteof manual work per branch the automations took over
Explore the project
More work
What we built for Trust Marketing and HeroHive
For Trust Marketing we built automatic assignment to recruiters, a daily check on leads that have not been called yet, and win-back to dormant leads. At HeroHive, applicants from Indeed and the company's own landing page flow automatically as leads to the right branch. The measured results are in the cases themselves.
How we approach it
- Baseline: where enquiries come from, where they land and how long it takes before someone responds.
- Follow-up first: if enquiries already sit waiting, more traffic mostly produces more waiting enquiries.
- Then open the tap: campaigns and pages that produce enquiries.
- Monthly: enquiries per channel, response time and what became a customer.
Frequently asked questions
Do we need a new CRM for this?
Not necessarily. We connect to the CRM you have. If it does not fit the way you work, a custom CRM is an option.
Can leads be called by AI?
Yes. With our AI telephony an assistant can call new leads back, ask questions and book an appointment in your calendar. A person takes over where that works better.
Do you buy leads?
No. We bring in enquiries through your own site, campaigns and channels, so the lead knows who you are.
What does it cost?
Building the follow-up is a bounded project; campaigns and management after that run monthly. After the baseline you receive a proposal with a fixed monthly fee, with no hours billed afterwards.
The next step
Tell us where work gets stuck.
Bring an example from your everyday work. Together we explore what is needed and whether we are the right team to help.
Read next
- WorkTrust MarketingAround 45 connected automations on one server that drive the sales standings, lead follow-up, and recruitment planning of a nationwide field-marketing organisation.
- WorkHeroHiveAn automated chain from application to sales score for a German field-marketing organisation, with a recruitment funnel, performance gamification, and management alerts, entirely in German.
- ServicesBusiness AutomationLet your systems exchange information, from enquiry to invoice, without separate exports or double entry.
- ServicesAI customer serviceAn AI assistant on your website, in WhatsApp or on the phone that answers questions from your own information and records appointments or enquiries straight away.
- Common questionHaving a custom CRM builtElusive Innovations in Oss builds custom CRM systems for mid-sized companies in Noord-Brabant: around your own sales and follow-up process, connected to your existing software.