Marketing

Google Ads, measured all the way to the enquiry

Search and Shopping campaigns in Google, on your own account, with conversion tracking in GA4 so you see which click became an enquiry or order.

Request the free business scanBook an introduction

Google Ads puts you at the top the moment someone searches for what you do. That only works if you know which click returned something. So our work starts with measurement: every enquiry, phone call and order flows back into GA4 and Google Ads, so the budget goes to the campaigns that bring customers.

01

What we do

  • Search campaigns on the terms your customers search for, with exclusions for what returns nothing
  • Shopping and Performance Max campaigns for webshops, with a clean product feed through Merchant Center
  • Conversion tracking in GA4 and Google Ads: forms, phone calls and orders
  • Ad copy and images, and the landing page the click arrives on
  • Adjusting search terms, bids and budget, with a monthly report

02

What you use it for

  • You want to be visible quickly on search terms where you do not rank organically yet
  • You already advertise, but do not know which campaign brings customers
  • Your webshop has products that belong in Google Shopping
  • You want to test a new service or branch before investing in SEO

Client project

What this looks like in practice

Sophitech

From cleaning needs to the right device. Storefront and campaigns work together.

Shopifyproduct information and guidance in one storefront

Sophitech: storefront and campaign pages.
Sophitech: storefront and campaign pages.

More work

How we approach it

  • Baseline: we go through your account, your tracking and your landing pages.
  • Tracking first: without reliable conversions, Google optimises for the wrong things.
  • Start small: a few campaigns with a clear goal, then expand what works.
  • Monthly: what it cost, what it returned and what we change.

From click to customer

A click is only worth something if the enquiry is picked up afterwards. Because we also build the software, we can put an enquiry from a campaign straight into your CRM as a lead, campaign included. So you see not just the cost per enquiry, but which campaign brought customers. See also lead generation and follow-up.

Frequently asked questions

Who owns the advertising budget?

You do. Campaigns run on your own Google Ads account, so you always see what is being spent and you keep the account if we ever stop.

How much budget do I need?

It depends on your market and on what a customer is worth to you. In the baseline we look at the search terms and the competition, and propose a starting budget that you set yourself.

Do you create the ads too?

Yes: copy, images and video where needed, and the landing page the ad leads to.

What does management cost?

After the baseline you receive a proposal with a fixed monthly fee for management, separate from the ad budget and with no hours billed afterwards.

Do you also do Meta?

Yes, see Meta advertising. The two often work together: Google for people already searching, Meta for people who do not yet know they need you.

The next step

Tell us where work gets stuck.

Bring an example from your everyday work. Together we explore what is needed and whether we are the right team to help.

Read next