Marketing
Advertising on Facebook and Instagram, measured to the enquiry
Campaigns on Facebook and Instagram, with the images and videos to go with them, on your own account and measured all the way to the enquiry or order.
Request the free business scanBook an introductionOn Facebook and Instagram you reach people who are not searching for you yet but belong to your audience. There it is all about the image: an ad that makes clear in a few seconds what you do. We create the campaigns as well as the ad images and videos, and we make sure you see what they return.
01
What we do
- Campaigns for reach, enquiries or sales, on your own Meta account
- Ad images and short videos, from our own shoots or product photos
- Lead forms in Meta, with the enquiry going straight into your CRM
- Meta Pixel and Conversions API set up properly, with consent through your cookie notice
- Retargeting visitors to your site
- Testing images and copy against each other, with a monthly report
02
What you use it for
- You want to build awareness in your region or audience
- Your product or service is easier to show than to explain
- You recruit staff or generate leads through social
- Visitors come to your site and leave without getting in touch
Client project
What this looks like in practice
Boxsprings in Spanje
A Dutch bed for a home in Spain. Configure it yourself, with pricing visible as you choose.
4bed models to start the configuration
More work
- Client projectSophitechFrom cleaning needs to the right device. Storefront and campaigns work together.
- Our own productElusiveAdsAn advertising platform where AI agents read the campaigns, propose changes and apply them once approved.
How we approach it
- Baseline: account, pixel, audiences and what has run so far.
- Tracking in order: Pixel and Conversions API, so Meta knows which ad returned something.
- Create images: a few variants per message, so we see what works.
- Monthly: what it cost, what it returned and which images we replace.
Enquiries that get followed up
A lead from Meta is often less warm than someone who searched for you. Then speed counts: whoever calls or messages quickly reaches the lead while they still remember why they filled in the form. We built that kind of follow-up for Trust Marketing and HeroHive: enquiries routed automatically to the right person or branch, and a check on who has not been called yet.
Frequently asked questions
Who owns the advertising budget?
You do. Campaigns run on your own Meta account, so you always see what is being spent and you keep the account if we ever stop.
Do you create the ad images and videos too?
Yes. We prefer real footage of your business, your products and your people. When we visit for a shoot, we create material for several campaigns in one go.
What about cookies and consent?
The Meta Pixel only measures after the visitor consents. So we set up tracking to work within what the visitor has allowed, including through the Conversions API. That keeps measurement useful without stretching the rules.
What does management cost?
After the baseline you receive a proposal with a fixed monthly fee for management, separate from the ad budget and with no hours billed afterwards.
Do you also do Google Ads?
Yes, see Google Ads. Google reaches people already searching, Meta reaches people who do not yet know they need you.
The next step
Tell us where work gets stuck.
Bring an example from your everyday work. Together we explore what is needed and whether we are the right team to help.
Read next
- ServicesGoogle AdsSearch and Shopping campaigns in Google, on your own account, with conversion tracking in GA4 so you see which click became an enquiry or order.
- ServicesSocial media and contentPosts, photos and short videos for Instagram, Facebook and LinkedIn, with a fixed schedule and your approval for everything that goes online.
- ServicesLead generation and follow-upBringing in enquiries through your site, ads and social, and making sure each one lands automatically with the right person and gets followed up.